Our Story

Safely was founded by four women who first met at The University of Texas at Austin. At the time, two students were murdered on campus within one year. Together we bonded over something every woman knows: not always feeling safe in everyday situations.

After graduation, we set out to change that. Our goal was to build a personal safety brand that creates a safer tomorrow by equipping you with the confidence and tools to protect yourself.

Today we are a female-founded personal safety brand behind some of the most award-winning self defense tools on the market. From pepper sprays and practice sprays to our flagship patent-pending Safely Sidekick, everything we make is designed around real life, so when those moments of uncertainty arise, you have the confidence and preparation to handle them.

Whether you're heading to class, going for a run, or just living your everyday life, we're here to give you the personal safety tools to feel prepared, not scared.

Because being safe should be a given for everyone.